Top 5 Beauty Retail Apps on iOS in Greece - Q1 2025

In the first quarter of 2025, the iOS platform in Greece saw varied performance among the top beauty retail applications. Here's a breakdown of the trends observed for each app, using data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced a fluctuating pattern in weekly downloads, starting at approximately 2.3K and peaking at 3.1K by the end of March. The app maintained a steady number of weekly active users, ranging from around 37K to 43K throughout the quarter.

Notino: profumi e cosmetici showed a strong increase in weekly downloads, reaching a high of 2.2K in late February. Active users also grew steadily, rising from 6.5K to nearly 8.8K by the end of the quarter.

MAKEUP - Beauty without limits had a modest download rate, generally hovering around 200 weekly downloads. However, the app's active user base expanded from 620 to over 1K, indicating an increasing user engagement.

Mein dm experienced stable weekly downloads, fluctuating slightly around 150. Active users showed a gradual increase, ending the quarter at approximately 1.5K.

Think Dirty – Shop Clean had low weekly downloads, with numbers mostly under 100, but revenue showed an upward trend, peaking at $93 in late March. Active users decreased from 98 to 39 over the quarter.

For more in-depth insights and data, visit Sensor Tower's comprehensive analytics platform.